GOALS
To showcase Arizona artists
To support a US/Mexico cultural exchange
To provide a cultural tourism attraction
To celebrate the cultural diversity of the region
To organize a major fundraiser for Pima County non-profits

PROCESS
- Tucson-Pima Arts Council (TPAC) is coordinating the project
- Non-profits work with TPAC to identify potential sponsors
- Sponsors make a $6,000 per pony tax-deductible contribution to TPAC to fund:
1. a life-size pony form
2. an honorarium to the artist
3. printed materials, media and marketing efforts
4. project coordination
5. a gala auction fundraiser
- TPAC will issue a Call to Artists from which a Selection Committee will provide a roster of eligible artists
- Sponsors will partner with a non-profit to select artist from roster
TPAC, sponsors and the partnering non-profit will select location for ponies
- First ponies unveiled at the Family Arts Festival, La Placita, January 19, 2003 and Mayor’s Costume Ball for the Arts, March 1, 2003 at TCC
- Gala auction at La Paloma, November 2, 2003, to benefit non-profit organizations (70% to non-profits, 12% to artist, 18% to TPAC)

KEY COMPONENTS OF PROJECT
- Community-wide and international project
- High visibility for sponsors, artists and non-profits
- Ponies throughout region and into Mexico for all to enjoy
- TPAC coordinates: call to artists, sponsorship solicitation, selection of pony sites, gala auction
- TPAC creates Ponies del Pueblo website
- Sponsors name non-profit organization that will benefit from their donation

Sponsors name non-profit organization that will benefit from their donation