$433,500 was raised at the auction. For each pony sold 70% of the proceeds went back to the nonprofit, 12% to the artist who created the pony and 18% to cover TPAC’s administrative costs and to support its programs and services.
The Ponies del Pueblo project, coordinated by Tucson Pima Arts Council, was the largest philanthropic project of its kind in Southern Arizona. Over one hundred corporate, individual and public sector donors, nonprofit organizations and artists have teamed up to create 35, uniquely decorated life-size ponies that were on public display from January through October 2003. The project culminated in a gala auction November 2, 2003 to benefiting the nonprofit organizations, artists, and the Tucson Pima Arts Council.